The main mission of this position is to have a heart in what you do. This
company growth is your
achievement. We are people who run the company. If we do no good then this
company won’t do any
good progress. It is important to love what you do. Find your own way to make it
work. Have a passion
and do it with heart. Fast but precise action is our mission. We are the one who
leading direction for the
brand so we must sure about where we want to go and what is the goal.
* Be a representative for the brand. We are people behind this brand, our
attitude should represent the culture and main character of the brand.
* Make a BRAND PLAN & CREATIVE CAMPAIGN for all THE SUB-BRANDS with all
* KNOW YOUR MARKET before do something.
* KNOW YOUR TOOLS CHARACTER before we start.
* Check the brand book before we start, make sure we have planned it well. WELL
PREPARE WITHOUT BEING SLOW is the key.
* Turn the plain into IMPLEMENTATION in daily life.
* SUPERVISE your team, make sure they run our plan as what we plan to do. But
NEVER DO IT JUST BY YOURSELF. DELEGATION is the key.
* NEVER DOWNGRADE your STANDARD.
* Be BOLD when it’s wrong, FALSE is FALSE, be NICE when it’s right, COMPLIMENT
what we should COMPLIMENT.
* ANALYSE and REVIEW periodically (WEEKLY / MONTHLY depends on campaign)
* Keep YOUR EYES OPEN to new things and CATCH UP QUICKLY.
* Do GOOD COORDINATION with our partners ( Media, Socmed Influencers,
* Keep LEVELING UP, be a FAST LEARNER, and TOUGH PEOPLE.
* Make sure our IG & FB Accounts (all accounts) is running well as per our
* Catch up with momentum event (info stores, promo, event sampling, sponsorship
event, national holiday, or celebration day)
* Supervise post schedule & it’s implementation.
* Supervise caption, photo, artwork, make sure it’s align with the campaign and
make approval of it.
* Assisting in making Banding Plan for all SUB-Brands.
* Daily coordination with endorsers and all our partners in branding.
* Provide materials and submit for FB Ads & IG Ads.
* Assisting video shooting.
* Meeting with our partner and note down all agreement point, make sure all
details running well.
* Coordination with Event Division, Graphic Design, General Affair, &
* Assisting in email communication.
* Assisting in preparing CAMPAIGN REVIEW (monthly & yearly)
* Join seminar, talk-show of branding, leadership, marketing to leveling up.
* Weekly coaching.
* Weekly review.
* Make a creative campaign idea.
* Read A BOOK & keep learning. BE a FAST LEARNER.
* Survey & Analyze market, influencer, and gather the data related to
* In good communication with Influencers, Allure Lovers, partners, etc.