• Plan and execute all digital marketing, marketing database, mailing list,
social media and other advertising campaigns.
• Maintain our social media presence including creative contents whether video
and or digital images.
• Measure and report performance of all digital marketing campaigns, assess
against goals - ROI and KPIs.
• Identify trends and insights, and optimize spend and performance based on
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to optimize market exposure.
• Utilize strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touch points.
• Evaluate emerging technologies. Provide thought leadership and perspective for
adoption where appropriate.