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Senior Data Analyst (H:Digital)

Data Analyst | Dipost 5 bulan yang lalu | Perusahaan terakhir aktif 30 menit yang lalu
Hakuhodo Network Indonesia

Detail

Industri : Advertising / Marketing / PR

Fungsi : Data Analyst

Gaji : Login untuk melihat gaji

Pengalaman : Senior Staff/ Supervisor / Coordinator / Team Leader

Deskripsi

  • Understand and communicate client objectives, measurement goals and key success metrics - develop and execute on comprehensive data and measurement strategies based on these objectives:
  • Serve as daily measurement and analytics point for key clients
  • Assess clients' current measurement state and recommend new methodologies and tools
  • Develop, implement and validate tagging strategies as needed across a range of digital products and platforms
  • Work closely with product & tech teams to ensure site/application is tagged for accurate and meaningful analytics. Ensure the same for all future product developments.
  • Work with Insights team to develop and implement quantitative testing approaches
  • Establish turnkey reporting tools and templates that enable you to quickly provide on-the-fly stats and reports as needed
  • Lead project tracking, analysis and ongoing optimization
  • Distill and present insights based on data to internal design and client teams
  • Analyze multiple data sources to identify relevant customer behaviors and pain points
  • Perform cross-project data mining, analysis and reporting to support design, research, sales, thought leadership and management teams
  • Provide consistent insight into effectiveness of design solutions and help inform design decision-making based on analysis of engagement patterns over time
  • Establish and manage company's internal database and benchmarks
  • Identify new opportunities to utilize data and analytics to advance Effective's offerings and industry thought leadership
  • Stay current with best in class analytics and measurement tool

 

Syarat

  • Male/Female
  • More than 3 years experience as a data analyst or business data analyst
  • Hands on experience with web analytics and reporting systems (examples including Google Analytics, Adobe Analytics/Omniture Site Catalyst, Doubleclick, Keen, etc)
  • Strong understanding of analytics tagging principles, best practices and tools (Google Tag Manager, DTM, etc)
  • Experience with major testing methodologies (A/B, multivariate) and tools
  • Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, SPSS, SAS, etc)
  • Advanced Excel skills (pivot tables, vlookup, large files, graphing, etc)
  • Strong analytical skills with the ability to identify trends, draw conclusions and develop actionable recommendations from data
  • Strong written and verbal communication skills; ability to effectively communicate and present data and insights to both internal and external client teams
  • Self-starter with strong project management skills, attention to detail and ability to drive results in a fast-paced environment
  • Strong knowledge of and experience with reporting packages and data visualization tools (preferably)
  • Experience with databases, ETL frameworks and a working knowledge of SQL(preferably)
  • Experience with data formats, such as XML, JSON, etc(preferably)
  • Strong knowledge of website development and experience working with HTML, CSS and JavaScript(preferably)

Keahlian yang dibutuhkan

web analytics
reporting
data format
databases
project management
Lamar Sekarang
Hakuhodo Network Indonesia

Established in 2003, Hakuhodo Network Indonesia has managed to acquire several local and International clients. We are a cross-breed of passion and creativity and love to combine ideas and let the sparks do the magic, supported by sei-katsu-sha insight. Collaborating with Hakuhodo Inc. in Tokyo and our regional hub, Hakuhodo Asia Pacific, we provide the best mix of solutions to our clients.

We believe that creativity is essential in brand building. We always build creativity with strong base strategy of brand building. As an expert in ATL, BTL, digital insight, strategy, design, development, and social media marketing, we are data driven and adaptable to changes as we create fully engaging experiences for our clients audience.

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