Search Engine Marketing (SEM) Specialist

Marketing | Dipost sebulan yang lalu | Perusahaan terakhir aktif 3 jam yang lalu


Industri : Advertising / Marketing / PR

Fungsi : Marketing

Gaji : Login untuk melihat gaji

Pengalaman : Senior Staff/ Supervisor / Coordinator / Team Leader


We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

• Work closely with the marketing team to support marketing initiatives.

• Focus on improving SERPs for brand websites.

• Implement SEO and paid advertising strategies for each brand.

• Research and identify target keywords and implement them within content and paid advertising campaigns.

• Content creation and optimization for websites, blogs, and other digital platforms as required.

• Develop and implement link building strategy.

• Estimate and manage monthly budgets.

• Collect and analyze data, research competitors and identify trends in order to achieve maximum ROI for paid search campaigns.

• Set up and manage PPC/CPC, remarketing, and social media advertising campaigns.

• Monitor and report on KPI's, using Google Analytics, Adwords and social insight tools.

• Generate monthly reports on SERPs and advertising engagement for each brand


• Proven SEO experience, including content creation, keyword research, and reporting.

• Proven SEM experience managing ad campaigns across search engines, particularly Google.

• Understanding of digital marketing and how SEO/SEM fits into larger marketing initiatives

• Knowledge of technical aspects of SEO (HTML mark up, canonical URLs, etc) and the ability to implement as needed.

• Up-to-date with the latest trends and best practices in SEO and SEM.

• Experience with bid management tools, especially Google Adwords.

• Experience with link building campaigns (white hat only)

• Strong understanding of website analytics tools, including Google Analytics.

• Strong written and verbal communication skills

• Detail oriented

• Experience using Tag Manager and/or remarketing platforms is a plus

• Experience with social media advertising is a plus.

• Experience with SEO/SEM campaigns for e-commerce is a plus

Keahlian yang dibutuhkan

Strong analytical skills

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