Digital Marketing and Analytics Lead

Marketing | Posted 11 days ago
Blaire Labs

Job Details

Job Function : Marketing

Salary : IDR 16.000.000 - 18.000.000

Experience : Manager / Senior Manager / Department Head


<p><u><span style="letter-spacing: 0.2px;"><b>Summary of Role</b></span><br></u></p><div class="pasted">T<span style="letter-spacing: 0.2px;">his role requires you to be hands-on in the areas of digital product management, to plan for digital marketing allocation, ad spend and campaign execution on relevant channels across the South-East Asian region. You will be required to be familiar with executive metrics, read analytics, and generate improvement suggestions and reports to be used for immediate action.</span><br></div><p><br></p><div class="pasted"><b><u>Primary Responsibilities </u></b></div><div class="pasted">Digital Marketing and CRM Campaigns</div><ul><li>Collaborate internally with marketing and product teams to build relevant acquisition goals</li><li>Plan, execute and optimize digital marketing campaigns (SEO, SEM and email/database marketing)</li><li>Regularly report on campaign performance with recommendations for optimization</li><li>Regularly analyze digital assets for SEO optimization opportunities and implement SEO programs</li><li>Provides insights and guidance to Marketing Director on digital content marketing strategic priorities</li><li>Coordinate the creation and distribution of digital content (e.g. website, blogs, press releases and social media posts)</li><li>Oversees and manage day to day digital operations activities and provide recommendation for improvement</li><li>Maintain a strong online company voice through social media</li><li>Liaise with marketing, branding and business development teams to ensure brand consistency</li><li>Stay up-to-date with digital media developments</li></ul>


<ul><li>Minimum 3 years of progressive experience as a Digital Media Specialist or Digital Marketing Manager</li><li>Operational knowledge of Google Adwords &amp; Google Analytics, SEO</li><li>Ability to analyze web and mobile visitors’ behaviours</li><li>Strong analytical approach to problem solving</li><li>Ability to work independently in a complex and fast changing environment</li><li>Strong interpersonal and communication skills</li><li>Knowledge of e-commerce tracking and analytics tools for best practices in multi-variant testing, managing customer database, e-commerce metrics</li><li>Fluent in English</li><li>Knowledge of Photoshop and other media editing software is a bonus</li></ul>


Apply on Company Website

    Everything you need to simplify job search and hiring, all in one place. Job seekers find jobs from many job portals and employers reach candidates efficiently by posting to multiple channels at once.

    Contact Us

    Mix Panel Analytics

    Wake Up to The Career You Love

    Urbanhire share our thoughts on career development, job search trends and cool workspaces on our blog.
    Subscribe for weekly updates and start building the career you deserve.
    Enter Your Email