Your main task is to exponentially grow the number of follower, audience network
and engagement on SweetEscape social media channels and newsletter through
creative content, and by supporting internal team with their program
(partnership, promotion, campaign or event).
You are also responsible to be on top of competitor’s channels (their growth and
changes) and the trend on each of the channels we’re in, as it will affect our
content as well.
1. Own the brand, speak the language and represent the brand wherever you talk
about SweetEscape to anyone, anywhere
2. Take ownership and be responsible of your team’s target
3. Take initiative in suggesting ideas, be it related to content, brand or
4. Work with product team by giving feedback or input to optimize content
posting, scheduling, tracking and measurement process
5. Measure overall ROI of the content we used and share the learning report
with the team